Corporate comms - printed literature/digital >>
Our job is to convey your message to your customers in a way that’s relevant, accessible and impactful, in the most cost-effective way.
How we choose to do this depends on the purpose of the communication and the target audience. It may be printed material, websites or digital media, an exhibition stand to sales support materials, interactive sales and marketing toolkits.
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Corporate identity/branding >>
Clients employ us for our strategic approach to brand issues – but also for our ‘down-to-earth’ market-based understanding of how brands work & how they influence consumer & retailer perception.
We work on all aspects of branding, from naming, corporate and brand identity design and ‘look & feel’, through to creation of complete brand guidelines and implementation.
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Packaging >>
Packaging is potentially your most cost-efficient ‘advertisement’ and as such merits careful consideration to ensure that it delivers. Does it stand out, inform, persuade? Does it reflect consumer needs – both functional and emotional? Does it reinforce your brand?
We have produced successful packaging design solutions across a wide range of products in the FMCG, retail and drinks sectors, based not merely on a focus on consumer needs, but also extensive retail experience. And by success we mean sales results…
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Information design >>
We specialise in the design of complex application forms, technical product specifications and interactive digital solutions, as well as the creation of charts and diagrams that present data and statistics in a visually engaging, accessible manner.
Our approach is based on creating simplicity from complexity, improving understanding, removing consumer confusion – and helping to improve brand perception.
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Research/stimuli creation >>
We undertake both qualitative and quantitative research to aid the brand building process – from focus groups and creative workshops, to online questionnaires and hall tests – researching everything from ale concepts for Badger Ales to application forms for Legal & General.
Using our research facility to aid our understanding of target audience needs and attitudes helps us to provide solutions that 'work' and achieve great results – and it has become integral to the way we work.
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New Product Development >>
Our experience in NPD covers everything from 'blue sky' thinking through to brand stretch or structured concept development processes exploring how to extend your range.
Working alongside our in-house market research unit, we provide a dynamic design/research facility that offers clients a fully coordinated innovation process.
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3D design >>
We have 3D structural design experience across the beers, wines and spirits and FMCG markets.
Bringing together our design skills and knowledge in manufacturing and technical processes, working with glass, cardboard engineering, plastics and PET, we have produced everything from bottles, jars and cardboard packaging to beer founts and pump clips.
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Audits >>
Using our experience of branding & communications, design & research, we undertake brand and retail audits, both as a stand-alone project or as part of a wider brand or corporate review.
By giving you a clearer picture of where you, your brand and the market are
now, our audits can provide the insight to help define your marketing, communication or branding strategy.
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Translation >>
We have extensive global experience in delivering both bilingual and multilingual projects with cross-cultural requirements, incorporating the planning and implementation of segmented, multi-market campaigns, language considerations and translation needs.
Languages have included Urdu, Arabic, Russian, Cantonese, Turkish and Czech.
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