Our work

  • Creation of a new global 'look and feel' for the Lubricants division (incorporating its three brands Chevron, Caltex and Texaco) across each of the the company's operating sectors (Commercial vehicles, Consumer, Mining, Powergen)
  • Full communications audit, writing and design of Brand Standards manual plus implementation
  • Following the creation of a new global 'look and feel' for the Lubricants division (incorporating its three brands Chevron, Caltex and Texaco), we created a suite of brochures and sales literature for each of the the company's operating sectors (eg Commercial vehicles, Consumer, Mining, Powergen, etc)
  • Design and copywriting of sector specific brochure including product datasheets and PowerPoint presentations
  • Translation into all main European languages as well as Asian, Russian and Arabic languages
  • Interactive sales and marketing toolkits designed to increase global brand consistency and selling effectiveness – content included training modules, background information and sales programmes
  • Structure, planning, design & copy editing of user-friendly, interactive toolkits; simple navigation system to ensure that complex content is clear and accessible; programming of toolkits for DVD and online
  • Launch of new generation lubricant for European commercial vehicle market; creation of display materials highlighting benefits and technological superiority of Ursa Ultra commercial vehicle oils
  • Design, copywriting and production of display materials including posters, banners and truck liveries; translated into 5 languages