Our work

  • Introduction pack to welcome new doctors to the NHS
  • Research, copywriting, design, printing of induction pack, aimed at young professionals embarking on high-pressure careers providing information and guidance; final pack rolled out nationally and received 11% feedback, far exceeding the targeted 2.5% response rate
  • Updating design and language of NHS claim forms, including prescription forms, to reduce inaccurately completed forms (often blamed on complexity of language) and major rise in fraud/forgery
  • Research, structure & design 8 versions of the main FP10 prescription form (including versions for dental, optical, etc); simplification of language, tone of voice; creation of anti-fraud design for UV security printing