Our work

  • Briefed to review the design style, content and structure of all L&G application forms; introduction of new design personality, text/language style, content structure and routing systems
  • Research, analysis, writing, design and implementation of new system across 40+ forms from protection to pension divisions
  • Pension start-up ‘Direct Offer’ packs to reflect new, simpler process for employees to join a company pension scheme; content included Key Features, FSA leaflets and investment brochure
  • Design of literature package within L&G corporate guidelines; creation of ‘Risk Meter’ running throughout brochure to provide complex information advising employees on risk levels and fund choices