Our work

  • Campaign to create awareness and trial of the first ‘branded’ fuel in the UK market for several decades, through forecourt presentation and activity
  • Developed a communication strategy covering forecourt branding, POS, instore merchandising and supporting leaflets, increased ‘super unleaded’ share of total fuel sales 4% to 9.5% in 6 months
  • Design, photography, writing, production and distribution of integrated resource pack for European marketing campaigns promoting the euroShell Card to commercial fleet operators; included complete package of 30+ leaflets, brochures, trade ads, posters and sales aids
  • Clear, simple access to full portfolio of euroShell Card marketing collateral including advertising
  • Advertising campaign to support the euroShell commercial fleet fuel card in Europe; campaign needed to have a 'business-like' tone of voice and focus on the financial benefits of the card whilst adhering to Shell corporate guidelines/style
  • Concept ads, copywriting, photography, artwork, management of artwork supply to trade publications