Our work

  • Design of a new, impactful ‘look and feel’ to convey the 'perfectly balanced' nature of Waitrose’s healthy eating product range, clearly communicating fat and calorie values to the consumer, but still focusing on the taste and quality of ingredients – to reassure the consumer that ‘lower fat’ did not mean ‘less taste’
  • Design, photography, implementation across 200+ products; production of all in-store marketing materials