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The brief was to promote Agfa's minilabs to potential trade customers; we used simple graphics, strong branding and humour to convey the message, in this case a tongue-in-cheek evaluation of the machine in employee performance terms
Design, writing and printing
Tailored direct mail tools developed for strategic sales; targeting UK multiple retail and specialist buyers of Agfa ‘Minilab’ film processing machines, photographic film and support equipment
Design, copywriting, implementation and production of multiple campaigns; hand-made packs targeted issues such as reliability, processing quality and service support
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