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Creation of a new global 'look and feel' for the Lubricants division (incorporating its three brands Chevron, Caltex and Texaco), we created a suite of brochures for each of the the company's operating sectors
Design, photography and copywriting of brochures, leaflets, posters, trade ads and product datasheets; translation into all main European languages as well as Asian, Russian and Arabic languages
Interactive sales and marketing toolkits designed to increase global brand consistency and selling effectiveness – content included training modules, background information and sales programmes
Structure, planning, design & copy editing of user-friendly, interactive toolkits; simple navigation system to ensure that complex content is clear and accessible; programming of toolkits for DVD and online
Launch of new generation lubricant for European commercial vehicle market; creation of display materials highlighting benefits and technological superiority of Ursa Ultra commercial vehicle oils
Design, copywriting and production of display materials including posters, banners and truck liveries; translated into 5 languages
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