Our work

  • Following the takeover of Pyrex by Arc International, we conducted a full brand strategy review of Arc and Pyrex European cookware ranges
  • We developed a ‘Good/Better/Best’ range strategy and structure with 'Best' designed to lift Pyrex brand status and a 'Good' brand (Arcusine) created to combat cheaper competition
  • Strategic review, brand development and guidelines design, multimarket research, including naming, brand identity and packaging
  • The brief was to give this 100 year old brand a 'facelift' and some contemporary values
  • NPD and brand development including multimarket research
  • Packaging (2D and 3D) plus sales support material, including photography and copywriting