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Campaign to create awareness and trial of the first ‘branded’ fuel in the UK market for several decades, through forecourt presentation and activity
Developed a communication strategy covering forecourt branding, POS, instore merchandising and supporting leaflets, increased ‘super unleaded’ share of total fuel sales 4% to 9.5% in 6 months
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Corporate communications
Corporate identity
Arc International (Pyrex)
Chevron
Daniel Thwaites
DPL Professional
i-GO Optical
Locumotive
Shell
Packaging
Information design
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