Who we are
Led by Sarah & Zeffy, B&G is a customer-centric brand design and communication agency that doesn't just make things look nice. Whether it's a range of products, a suite of comms or a user journey, we pull it apart & rebuild the information structure to add clarity and make decision-making easier. Then we work on how it looks.
Sarah's background in information design and problem-solving, and Zeffy's in creative solutions and illustration, provides an unusual mix of left brain, right brain. We combine that emotive brand design with function-led information management to conquer complexity and get the detail right, supporting in-house teams and partner agencies with specialist expertise.
To stay nimble and competitive, we keep the B&G core team small and then work with strategic partners and freelancers with the specific skills required to best execute a project.
What makes us different
- Intelligent understanding – we get to grips with the technical detail of complicated, regulated sectors, so nothing gets lost or oversimplified along the way.
- Ownership, end to end – we like to own a job from first audit to final rollout, across multiple markets and regions, so the thinking stays joined up the whole way through.
- Relationships that last – we work as an extension of our clients' teams, not a one-project supplier. Many of those relationships run well beyond twenty years.
- Rigour that catches what others miss – our own quality process, which we call 'Yellow foldering', means the small errors and inconsistencies get caught before they reach print or go live.
- A broader perspective – we're a diverse, women-owned team, which brings a more holistic approach to solving our clients' challenges. And we can talk engine oil and beer like the rest of them!
Our why:
In an increasingly noisy world, we work alongside ambitious brands to help build market share through brand design that makes decision-making quicker & easier for their customers, delivered as efficiently and seamlessly as possible, to help simplify our clients' day-to-day.
Our vision:
Our aim is to become the brand design consultancy of choice, renowned for simplifying life for our clients and their customers.
Our values:
Always focused, we aim to deliver at the highest standard in everything we do.
We don't just want to be a one-project agency; we strive to become an extension of our clients' teams and build long-term relationships, both internally and externally.
Simplicity sits at the heart of everything we do – that's why our clients consistently come back to us.
No complicated brand b****cks – just straightforward, easy to understand solutions.
We value, respect and listen to each other's opinions, working together and encouraging feedback along the way.
We are forward thinking; we keep our eyes open and stay aware of what's going on in the world, as well as closer to home.
Grounded and straight-talking, we take a pragmatic approach in everything we do, never over-promising or under-delivering.
Butcher & Gundersen are Uncomplicated by Design…